CULTURE IS MEANT TO BE LIVED.

brown and white concrete building under blue sky during daytime

OUR VISION

"We believe that modern luxury is not about excess, but about authenticity."

OUR FOUNDER

"I have always believed that the Canary Islands are far more than sun and beaches. We hold an extraordinary cultural richness, yet we often fail to give it the value and visibility it deserves. 

I create Maguada to change that narrative. 

To place our heritage at the centre, and to show that our cultural legacy, is, infact, our most exclusive asset."

a winding road through a valley

OUR PILLARS

CULTURAL SUSTAINABILITY

HUMAN VALUE

PARTICIPATORY IMMERSION

CIRCULAR LOCAL ECONOMY

Preserving traditions, crafts and local practices so they continue to thrive.

Experiences where guests don’t just observe, but actively engage and understand.

Creating real economic impact by strengthening local networks and sustainable development.

Placing farmers, artisans and local protagonists at the heart of each experience.

OUR FUTURE

“Guardians of Canarian Culture”

"Sabores de Tunte" is our pilot experience. Our roadmap includes expanding soon to:

  • Routes with local shepherds

  • Encounters with pottery artisans

  • Traditional herding experiences

  • Canarian wrestling visits with participation

  • And more

Our goal is to build a network of "Cultural Guardians" offering travellers a complete, authentic perspective of Gran Canaria.